Don’t hack it till you’ve seen it: MMFF 2012

Some of its movies are better than its logo

Some of its movies are better than its logo

Movies watched: Shake, Rattle, and Roll: The Invasion, Thy Womb, and Sisterakas.

There are many things wrong with the Philippine movie industry, but it’s not fair to dismiss ANY and ALL Pinoy films as exceptionally awful. I am personally not a big fan of the concept of the Metro Manila Filmfest but I appreciate the attempt. Let’s just hope that the reforms currently explored by small and big film companies alike make way so we won’t need an MMFF to get Pinoys to watch their own.

The lesson learned with MMFF 2012: sometimes, there’s a good reason why ticket sales soar with some titles, but don’t with others. Big studios may smudge the numbers for the press, but audience lines don’t lie. It’s not always artistically founded but it represents a need that moviemakers may want to consider when taking on their next project.

Reviews after the cut.

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